eCommerce Product Photography is essentially Taking appealing shots of a product for upload on a website. It is mainly used to increase sales and customer satisfaction.
Even if basic, there is little doubt about how crucial eCommerce photography is to the success of any online store. Virtually everyone with a smartphone can now be considered a potential customer, and for most, visuals and not words tend to capture attention.
Is eCommerce product photography effective?
93% of customers say that a product’s aesthetic appeal is the most important element when making a purchase. That’s according to research conducted by Justuno.
While a detailed explanation of the product’s features is helpful, seeing actual examples helps us make a final selection. While it may seem unimportant, a high-quality photo of a product really does speak volumes about its value. How are we expected to know what we’re buying if there is no accompanying picture of the thing for sale? No matter how great your product is, it’s impossible for us to have faith in our purchase without first seeing it.
Etsy also conducted a poll of online customers and found that over 90% of respondents said that high-quality digital photos were very crucial when selecting whether or not to make a purchase.
Again, the quality of the picture is indicative of the quality of the item being sold; if your online goods does have an image, but that image is of low quality, what does that say about the quality of the product itself? However, a professionally shot image may speak volumes about your product’s quality, functionality, and presentation. Make sure we’re receiving something of value if you’re going to show us what we’re getting into.
It’s important to keep in mind that the quality of your product image reflects not just your goods but your organisation as a whole. What does it say about the way your business is managed if you can’t even snap a decent shot of the goods you’re selling? Just something to think about before releasing your goods into cyberspace.
How to snap the best pictures of products?
Assuming you’re now convinced on the idea of commercial Product Photography Montreal and are here to figure out how to maximise sales, here are a few of the most important things to keep in mind while taking product photos for online retailers:
-Choose a style that suits your product
Use the aforementioned examples to help you choose a format that works best with your offering. Think about who you’re selling to, not simply who may be interested in what you’re selling. After settling on a method of presentation, it’s time to consider the benefits of your product. It’s a good idea to snap a few test shots with a variety of settings before settling on the best one, or maybe even utilising them all!
-Use your company’s style
If you already have a business website up and running or some products listed for sale with accompanying images, make an effort to maintain that design. Being consistent is a strength. Your business will come across more professionally, and customers will remember you when they see your product promoted in a store or on another website.
Another plus is that consumers are more likely to buy a product if its picture is shot in the same vein as one of their favorite products. Keeping track of the specifics of how the images were shot may be helpful for future sessions as well as for future reference during the shoot itself.
Conclusion
E-Commerce Product Photography has never been more crucial than it is in today’s world of internet shoppers. There has never been a better moment to go into eCommerce, and one of the best ways to do it is with the help of professional product photography Montreal, since more than 20% of all consumers across the globe now do their shopping online.
Contact Impression Photography, one of the best professional Montreal photographers in Montreal Canada now to find out how we can help position your goods at the top of the shopping basket and ahead of the competition.
